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Instagram Marketing For Lawyers – How Do You Do It?
Do you know? Over 5.3 billion people use Instagram. Therefore, you can create a vision in your mind as to why companies market their services on the platform.
Furthermore, almost 30% of the users on Instagram belong to the age group of 18 to 24 years old. This is an added advantage for marketers to promote their services.
Similarly, lawyers need to use Instagram to market their services and attract new customers who will hire them to fight the case for them. Through your Instagram profile, you can showcase your ethics and the cases you have fought to date. Also, you can boost your website’s SEO prospects with the followers you gain on the platform.
So, if you want to utilize Instagram to your advantage, you need to look at the next section. We will give you tips on using the platform and getting a maximum of people as your clients, as a leading legal digital marketing agency suggests.
Ways To Use Instagram: Lawyer Edition
As discussed earlier, a maximum number of people use Instagram to interact, promote, and build their online presence. Therefore, almost 80% of marketers use Instagram to promote their services and products. Consequently, when you are a new-age lawyer, you have the platform to increase your client base and income.
Here are a few ways to put your Instagram profile to good effects –
Tip 1: Set Up Your Business Profile
One of the first things you must do is form your Instagram profile. Download the application and register yourself with your phone number and email ID. Later, add your gender and age to the profile. Once you fill it out, change your Instagram handle to a business account. That way, you get many extra features like ad creation to promote your profile on the Platform.
However, you should add a profile picture or logo of your brand for people to identify. Then, add a good bio that reflects your ethics and morals and what you seek to deliver to your clients. After that, add the website link to your profile for people to check it. Later, you should include contact details and the address of your law firm or chamber. This will allow clients to reach out directly to your office. This is more effective than Saul’s billboard in Better Call Saul.
Tip 2: Brainstorm New Content Ideas
Another tip for lawyers is to brainstorm new ideas to create posts for Instagram. This includes creating a reel, a video, pictures, and memes. All these things will help you engage with customers and gain their attention to your page. You can use law memes or post pictures of recent cases and content discussing their features and importance.
Furthermore, you can have a live session where clients can participate in the conversion and discuss various things with you. What’s more, you can offer some free legal advice to them. That way, more clients will contact you. Also, it will give you an opportunity to increase your brand awareness and drive more traffic on your website. Lastly, do not forget to add hashtags beside your posts; it will take your posts to more and more users across Instagram.
Tip 3: Be Consistent With Your Posts
Consistency is key when you use Instagram to promote your business. You need to create content regularly for customers to engage with you. Furthermore, when you lag in posting new content, you will lose out on your reach. Hence, your ads and pages won’t go to profile suggestions as it is supposed to do. Eventually, you will have less traffic on your website, posts, and personal chat.
Therefore, you need to build a posting strategy that will show you the gap between the two posts you need to keep customers interested in your profile. This will help you to get more clients on board and cater to them with your legal advice. Finally, it will help you become popular on the platform and help you earn both from Instagram and your clients. So, be active on Instagram and try to keep clients engaged with new stories and posts.
Tip 4: Use Instagram Stories To Find New Clients
One of the interesting features of Instagram is stories, which appear on the top of your profile picture. When someone clicks it, they can see your posts. As per reports, more than 62% of people become interested in brands after seeing their stories. Therefore, you can use the feature to promote your brand across the platform and gain legal clients.
You can post texts, pictures, and videos on stories, and it lasts for 24 hours. Later, you can save it on your profile for your client to view when they enter your page. So, you can give a little of the post that you posted on your page and direct users towards it. In this way, you can expand your brand presence and cater your service to a wide range of customers. Hence, you will be building yourself as a new-age top lawyer for people to hire.
Related: Digital Marketing Essentials For Law Firms
Tip 5: Track The Fruits Of Labor
Tracking your success is imperative when you are marketing your brand on Instagram. You need to use metrics to determine the value of the efforts you make to promote your services. Hence, determine the number of followers you gained and the traffic rate on your website. Also, view the number of clients you onboarded from one post to another post. This way, you can determine the future of your strategy.
If it is less, you need to devise a new strategy to create compelling and engaging posts. So, analyze your growth consistently to formulate a new strategy to bring more customers on board. Later, you can increase your finances and value as a lawyer online.
Instagram Is The Medium To Build A Brand
In the concluding statement, we can argue that Instagram is a place where individuals have the potential to become brands. Thereafter, they take their services to the deepest corner of the world. So, use the tips mentioned in the above discussion to enhance your brand-building online and, of course, your finances.
Ciao!!
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