The American legal landscape is rife with opportunities for fresh and seasoned candidates alike. Budding and experienced professionals have endless options as they can run independently, join law firms, or work with business houses.
However, things are challenging for employers as talent is scarce, and picking the best people is easier said than done. Law firms find the situation even more daunting because long-term growth depends on having the right team on board. Expect the journey as an employer to be long and complicated.
You may find skilled and qualified resources in the job market, but several other law firms will probably be in the race to get them on board. Candidates are spoiled for choices, so they tend to be more selective while picking job opportunities.
You cannot imagine winning the recruitment game by offering a high salary alone. Your competitors will likely have comparable figures, so you must find ways to stand apart as a potential employer. There are a lot of other factors to set your firm apart and make it an attractive prospect for candidates.
Checkout Six Simple Tips Law Firm Can Follow:
Here are some tips law firms can follow to secure top talent in a competitive landscape.
1. Plan a comprehensive strategy
Being prepared with a comprehensive strategy from the outset gives you a winning advantage as an employer. It saves time, money, and effort, which is the best way to win in the skills-short legal market.
Steer clear of the just-in-time approach to fill gaps in your team when an employee leaves your workforce. Adopt a long-term talent strategy by building a talent pipeline and bringing diverse professionals to your team. It makes your law firm an attractive one to work with.
Consider creating a database with information regarding the candidates you may want to get back to down the line. You can also include employee referrals in your hiring strategy as it is one of the quickest and easiest ways to get good culture fits for your organization.
2. Enhance your employer’s brand
While diverse hiring gives you a good start with your value proposition, consider going the extra mile to enhance your employer’s brand. Like any other industry, employer brand matters in the legal field. In fact, it becomes even more crucial because of the competitive scenario in the domain.
Potential candidates pay attention to it before joining an employer or even considering an offer, so be sure you have something that sets you apart. In fact, legal professionals are likely to dig deeper while checking out future employers.
Assess your current employer brand to understand what it communicates to potential staff members. Also, ensure that your website and social profiles highlight your company culture, work environment, and employee growth.
3. Collaborate with a specialist local recruiter
While you may have an in-house HR team, collaborating with a specialist local recruiter is a better idea. You must consider letting your HR managers focus on other aspects of running the business and leave hiring to an expert.
They will have less workload and more time, getting them in a better place to pick internal tasks more efficiently. Conversely, having a seasoned legal recruiter take over the hiring process is an excellent idea.
They can help you write enticing job descriptions and match your law firm with ideal candidates. Local professionals get you the best talent sooner than later.
If your firm is in Indianapolis, connecting with Indianapolis legal recruiters gets you ahead of your local rivals in the talent race. You save time and money and get the best fit for your talent pipeline.
4. Perfect your timing
Timing is crucial for setting up a successful recruitment process. Job seekers prefer an agile and efficient process, from screening to interviews and onboarding. Even rejections should happen quickly as it shows you value an applicant’s time and have a clear vision.
A candidate’s experience ends up being more memorable even if they do not make it to the end. They may return for a more apt role or recommend your firm to others only because you are good with timing your process.
Everything boils down to ensuring a smooth and steady journey for the candidate down the recruitment funnel. A smooth process works well for your firm too.
5. Adapt to candidate priorities
Legal professionals no longer chase salary figures but follow other factors while choosing a potential employer. Things have changed much in the new normal as employee expectations are far different from what they were a few years ago. You must understand what candidates really want and adapt your offerings to address their priorities.
The pandemic year has made remote work and flexible schedules essential for employees. Empathy, employee wellness, and growth opportunities are other elements of the evolving workplace. Craft a job offer around these factors while ensuring competitive salaries to secure the best candidates for your firm.
6. Treat your employees respectfully
Another valuable piece of advice to secure top talent in the legal landscape is treating the current employees respectfully. Consider it an investment that pays back in more than one way. People who are taken care of are loyal and give their best to their employers.
Besides yielding high productivity and efficiency, they also stick with the organization for the long haul. They also empower your employer brand by spreading the word and sharing recommendations online.
You can count on their reviews to create a great first impression on candidates who make reputation checks for your law firm online. Additionally, a happy workforce builds the overall culture of the law firm and makes it a positive place to work in.
Besides empowering your law firm with top talent, you must also strategize for long-term retention. High turnover wastes all the hard work on hiring and lowers team morale.
It also affects the employer’s reputation, making it hard to bring talented resources into a competitive industry in the long run. Think beyond getting the best resources on board. You must invest in a broader strategy that includes the goal of engagement and retention for the long haul.